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google adsense 申请 (by)互联网观察家

你可以在你的网站或博客上放Google AdSense的广告，赚取高额广告收入！
什么是Google AdSense Google AdSense是google广告联盟的一种形式，通过注册Google AdSense，您可以可以轻松快捷地在您网站或博客的内容网页上展示与你与网站内容想关的广告，当有人访问您的网站并对此广告产生兴趣而点击时，你从中获取了收入。每次广告点击的收入介于几美分到几美元之间，你的收入取决于您的广告被点击次数和每次点击的收入。由于所展示的广告与用户在您网站上查找的内容相关，因此，最终您不但能从中获利，还可以充实自己的内容网页。另外，您还可以利用 AdSense 向自己的网站用户提供 Google 搜索功能，并通过在搜索结果页展示 Google 广告获得收入。当某个月底佣金累计达到100美元时即可将会收到google公司寄来的支票或者直接银行转账。
加入Google AdSense，能获得多少收益？
根据Google在你网站上投放广告的不同，每次点击获取得收益也不同，少至几美分每点击，多则几美元每点击。
如何申请Google AdSense
只要你的网站或博客没有违法或有害的信息，都可以申请Google AdSense。Google AdSense有中文界面，申请过程简单方便，在申请表 中填入个人姓名地址Email和网站网址等基本信息提交，并查阅电子邮件确认即可。加入Google AdSense是需要人工审核的 ，一般在 2 到 3 天内就会收到批准邮件。如果您的申请得到批准，则可以登录到自己的 AdSense 帐户，开始使用此计划。
如何投放Google AdSense广告
申请获得批准后，即可登录AdSense帐户获取广告代码，并将广告代码添加到你的网站或博客中。你可从三方面获得收入： 　　1、广告点击。当网站／博客的访客点击广告时，您获得业内最高分成的广告收入！
　　2、广告展示。即使没有点击，仅仅广告的展示（显示）便已经能给您带来一定的收入了！ 　　3、引导下载或注册等。当用户通过您的广告而下载 Google 推荐的产品或进行注册时，您便获得了广告收入！
如何收入查询
您网站的收入情况和广告展示及广告点击次数会在您的Google AdSense帐户里的报告里很方便的查询到。Google AdSense的目标是保证发布商获得的收入不会少于他们加入其他广告网所能获得的收入。
Google AdSense支付
当你的广告费满100美元且符合支付条件时，Google就会将支票邮寄给你。带上支票和身份证，可以直接到中国银行办理光票托收手续，支票托收完毕，您可以选择取美元或兑换成人民币。
如何成为Google广告高手？
详细阅读 Google AdSense支持中心，也可以多到AdSense论坛交流， 这对你尽快掌握Google adsense技巧有很大的帮助。
根据各论坛会员的贴子的统计, 大概可以知道月收入高于200美元的AdSense成员占了一半左右，少数站长的月收入超过1万美元， 好些站长的月收入超过1000美元， 而更多的做的不错的站长的月收入在200至1000美元之间。 经常登录一下后台看看你能每天赚多少美元吧！

如何五部建立adwords关键词表(by互联网观察家)

您希望在线成功的销售您的产品么？您是不是希望在创业初期用最小的成本来推广，并一切都可以控制，那么google adwords可以帮助您迅速掌握广告销售的技巧。
通过合理的使用GOOGLE ADWORDS系统, 你不仅可以在建站的初期获得大量的流量, 也能提高你的投资回报率。
下面的几项建议能帮助你更好的使用GOOGLE ADWORDS：① 针对目标范围创造最佳的关键词列表；② 使用简易的方法尽可能地扩充有构词能力的关键词列表；③ 写出高点击率, 高相关率的广告；④ 找出最有可能转换(conversion)的潜在客户；⑤ 采用竞标策略赢得竞争；
为了最充分地利用AdWords，你需要一个完善的关键词列表。如果这个列表范围不够大的话，你必将为一些昂贵的关键词付很多的价钱。对于竞价排名来说, 具有高度针对性的关键词是非常昂贵的. 那么如何创建一个范围广, 价钱适中的关键词列表呢？

首先，要有包含目标关键词和搜索短语的核心列表。它们都是客户将用来搜索产品或服务的词条。假设你有一家销售象掌上电脑这类手提产品的网上商店，花上几分钟想想如何在线搜索到掌上电脑，是输入英文“PDA”呢？还是输入“掌上电脑”或者是产品的型号？或者是输入“电子记事本”？
那么，如何确定发布产品或服务广告时使用哪个搜索词条呢？
第一：写下你所能想到的最多的能描述这项交易或服务的关键字。如果可能，建议将其保存到EXCEL，这样将便于以后编辑和提交
第二：使用“关键字提示工具” https://adwords.google.com/select/KeywordToolExternal 来拓展你的列表.
第三、将所有新的相关词条添加到EXCEL里, 同时进行分类. 这些分类将影响到你的GOOGLE ADWORDS 的帐户结构. 我们以后会详谈。比如 “掌上电脑” 是个普遍关键词,. 所以它的流量会比较大, 任何对这个产品有兴趣的人都会用这个词来搜索. 但是它表现出来的购买欲望不是特别强烈. 那么它就应该和其他的普遍关键词放在一个类别里面, 比如 “电子记事本.” 而关键词 “CEC SL-7500C” 就表现出了相当明确的购买目的. 表明用户已经对这款产品有了兴趣, 可能是在做研究或者询价阶段. 那么这个关键词就应该和这个品牌的其他型号的关键词放在一组. 合理的关键词分组将为你的GOOGLE ADWORDS的帐户打下良好的基础, 并且对将来的关键词的测试和优化做好了准备.
第四、让我们再回到列表——它现在应当相当长了，再添加修改过的与产品或服务相关的词，比如：便宜、打折、低成本、免费、等等。在我们这个例子中，如果用关键词“掌上电脑”搜索的话，为什么不考虑用“打折掌上电脑”、“便宜的掌上电脑”或者“低成本掌上电脑”呢？这些工作的目的就是创建一个尽可能长的相关词条列表。因为你只在真正有人点击了你的广告信息时才付费，而不用为列出更多的关键词支付任何额外的费用。此外，关键词越多，以及搜索短语越精确，客户就越可能真正地对你的产品或服务感兴趣. 象我们上面所说的，“pda”是一个普遍的关键词，然而“CEC SL-xxxx”是一个更具目标性的关键词，这些用户往往限定特定的品牌和型号。搜索短语“打折CEC SL-xxxx”则更加精确，并且刺激购买者的价格意识。一个范围广, 数量大的关键词列表还会以较低的成本吸引更多的顾客访问站点。这是因为关键词越不受欢迎，争取到一次点击的可能性就越小；关键词越多，竞标成本越低，就意味着以更低的广告费获得更高的点击率。
第五, 你现在已经有了一个很全面的关键词表, 但是你还是不知道哪些关键词可以给你带来真正的销售额。我的建议是用EXCEL表格来记录和分析每个关键词每月,甚至每周的表现. 最重要的是关键词的投资汇报率 (Return of Investment: ROI) . 这个EXCEL的表格可以告诉你哪些关键词的ROI表现最好, 排名最好, 点击率最高。
goolge adwords广告打破传统的广告模式，最让您心动的一点就是，您可以设定每天所支出的最高金额，哪怕您每天的广告支出只有5美金，也有可能使得您成功的卖出5个商品。

解惑篇 如何控制最低成本，通过adwords 实现广告销售。(by互联网观察家)

这里谈谈卖家们如何开拓市场，实现最低成本的销售。从google adwords诞生的那天起，注定了google不仅仅是一个名字，也不仅仅是一个动词，他成为了一个职业。Google垄断有两大拳头产品，一个是google adsense，这个让google一举征服了天下所有中小it工作者和无数网站站长的芳心，二就是google adwords，通过这个，google成功的牵了上到上市公司，下到ebay卖家那花钱的纤纤金手，用来花钱的。从而，google 成为了一个帝国，几十亿的财富，其中百分之70都要靠这两个产品给他创造。估计大家看了心里都不平衡，凭什么呢？google adwords 是一个在线广告销售网络，他也许不是最早的，但是绝对是功能最强大也是最优效果的，我简单说一下原理，已经有了解得可以跳过，直接看五部建立甘建词库。传统的广告除非您通过专业的广告效果监视公司，以市场调研和建模来衡量广告效果外，你无从知道你的广告信息是否有效，到底会有多少顾客因为看了你的广告前来购买你的产品。而关键字广告提出了一个新的关键，就是cpc,cost per click，也就是你无需对没有效果的广告付费，在大众面前展示不花钱，你仅仅需要竞价来参与关键字的选择付费。一般来说，越热的关键字的单价越高，我见过药品类的曾经单次点击高达50多美金。而越没有效果的就越低，地区经济越发达的关键字点击越高，反之越低，这一切，google都给你了一个强悍的工具可以分析，限定，观察。锁定你的顾客群，锁定你的产品，你可以自由限定每天的广告的支出，即使你只愿意出5美金，也有可能给你成功的带来五位顾客。介绍说完，对于有些adwords不成功的朋友，那是什么原因呢？第一，你一定要有个完善的关键字列表。这个ebay做的大的朋友估计都很擅长可以看看这个 如何五部建立adwords关键词表第二 要能提高转换率，这里说明一下，绝对不能把广告直接做到ebay自己的店上，人为什么用ebay,说穿了，所有的大型c2c都每年花了几百万购买关键字了，所以要买的人去ebay的多，而不是看热闹的，你直接把连接放到店铺？那就是给ebay做贡献了。我见过人这么干，我后来提醒了一下，他恍然大悟。当然，这里的ebayer估计没有这么实心眼。第三 一个好的网店， 为什么我说好，这个意思就是专业，不要相信免费的午餐，你1000刀做出来的网店，和36刀是两个概念，除非碰到不良人士，速度要快，要静态，你看看那个欧美专业b2c网店不是静态？设计不要搞得花里胡哨的，通用模版用得太多了，简单，良好的搭配，高速，体贴设计会大大提高你的转换率。行了，这个我就不多说了，说破嘴其实都没用。呵呵，大家自己看吧，人不是全能，有些技术上的东西看不见不代表不存在。第四 的确需要专业销售，基本上大的公司都有专业的cpc广告专员负责再线广告的adwords oveurture mira lycos等，这个我要指明费兄的一个错误，认为没有任何网络背景都可以成为专员，当然，不绝对，人可以自学，但是你没有任何网络知识绝对成为不了专员。对搜索的技术了解越深入，越能帮助你成为专家，我有句老话，adsense的高手必然是adwords德，但是adwords花钱多的，未必是adsense的。初学者如何成为adwords专家，选定关键字列表，大家可以看这篇文章 http://www.afcng.org/adsense_adwords/20070813/53.html最后希望大家多多支持互联网观察家这个网站，我写深了有人说我术语多，写浅了人家说我写的适合初学者。跟不要提有的人拿着我的adsense单子到处骗人买他空间了。。咳，写原创不容易啊。大家多支持，我也会给大家介绍更多的我所了解的知识。以上内容来自互联网观察家如果转载，须标明来源和原文链接。

防止技术或IDEA泄漏一定要签NDA(zt)

不少人在与合作方谈判前都忽视了签NDA（non disclosure agreement)导致自己的技术与想法被剽窃，所以建议大家在与合作方接触前都先签一个，防小人啊。我把我们公司的样板给大家参考一下。MUTUAL NON-DISCLOSURE AGREEMENTThis Mutual Non-Disclosure Agreement (“Agreement”) is made and entered into this 3rd day of March, 2003, by and between XXXXXXX Group, an Arizona corporation and (¬¬COMPANY NAME)., a ( ), hereinafter referred to as “the Parties”. If a corporation, a party’s directors, officers and employees, and the directors, officers and employees of such party’s subsidiaries which are (of record or beneficially) wholly-owned, shall be referred to herein collectively as such party’s “Affiliates”. A party’s attorneys and accountants, and any other subcontractor or advisor of or to such party who has entered into with such party a mutual non-disclosure agreement containing terms substantially similar to this agreement, shall be referred to herein collectively as such party’s “Advisors”.Whereas, the parties desire to engage in discussions relating to one or more proposed business transactions (collectively, the “Proposed Transaction”), and in connection therewith, desire to disclose to each other certain proprietary and confidential information;Now, therefore, in consideration of receipt of such information and the mutual promises made herein, the parties agree as follows:SECTION 1. CONFIDENTIAL INFORMATIONAs used herein, “Confidential Information” shall mean any and all information (including, without limitation any idea, finding, data, specification, process, technique, algorithm, architecture, know-how, invention, design, plan, drawing, sketch, product schematic, document, manual, report, study, photograph, sample, program, source code, prototype, customer list, price list, product deion, business plan, marketing plan, financial information, or work in process) relating to the business, technology, trade secrets or products of a party hereto, whether such information is in oral, written, graphic or electronic form, which is disclosed or becomes known to the receiving party as a consequence of its relationship or access to the disclosing party and includes, without limitation, all memoranda, notes, reports and documents containing or analyzing the Confidential Information, all copies and extracts of the Confidential Information, and all computer-generated studies and data prepared by or for the benefit of the parties hereto and their Affiliates, Advisors and other representatives in connection with the evaluation of the Proposed Transaction.SECTION 2. NON-DISCLOSURE OBLIGATIONSEach party receiving Confidential Information shall treat such information as strictly confidential, and shall use the same care to prevent the disclosure of such information as such party uses with respect to its own confidential and proprietary information (which shall be no less than the care a reasonable person would use under similar circumstances). In any event, each party receiving Confidential Information shall:(A) disclose such Confidential Information to only those Affiliates and Advisors of or to such party (1) whose duties justify their need to know such information and (2) who have been clearly informed of their obligation to maintain the confidential, proprietary and/or trade secret status of such Confidential Information;(B) disclose the fact that it has received such Confidential Information to only those Affiliates and Advisors of or to such party (1) whose duties justify their need to know such fact and (2) who have been clearly informed of their obligation to maintain the confidential status of such fact; and(C) use such Confidential Information only for the purpose of reviewing, analyzing and discussing with the disclosing party the Proposed Transaction.In addition, each party agrees that, without the prior written consent of the other, neither party shall disclose to any person that it has received, or is in discussions with the other regarding the Proposed Transaction, or the existence of any transactions described in the Proposed Transaction, unless such disclosure is required under law and then only with as much prior written notice to the other party as is practical under the circumstances.Each party receiving Confidential Information shall, immediately upon the request of the disclosing party, (i) return to the disclosing party all Confidential Information received from the disclosing party, including all copies thereof made by the receiving party or any of its Affiliates or Advisors, (ii) destroy all materials incorporating or based on such Confidential Information which were prepared by the receiving party or any of its Affiliates or Advisors, and (iii) certify to the disclosing party in writing that it has complied with the with the provisions of this Section 2. SECTION 3. EXCEPTIONS TO NON-DISCLOSURE OBLIGATIONSThe obligations set forth in Section 2 above shall not apply to any Confidential Information:(A) which the disclosing party expressly agrees in writing is free of any non-disclosure obligations;(B) which, at the time of disclosure to the receiving party, was known to the receiving party or any of its Affiliates (as evidenced by documentation in the possession of the receiving party or its Affiliate) free of any non-disclosure obligations;(C) which the receiving party can demonstrate was independently developed by the receiving party or any of its Affiliates (as evidenced by documentation in the possession of the receiving party or its Affiliate); or which is lawfully received by the receiving party or any of its Affiliates, free of any non-disclosure obligations, from a third party not known by the receiving party or its Affiliate to be under any confidentiality restriction or obligation;(D) which is or becomes generally available to the public without any breach of this Agreement or unauthorized disclosure of such Confidential Information by the receiving party or any of its Affiliates or Advisors; or(E) which must be disclosed pursuant to applicable federal, state or local law, regulation, court order or other legal process, provided the receiving party has notified the disclosing party prior to such required disclosure and, to the extent reasonably possible, has given the disclosing party an opportunity to contest such required disclosure at the disclosing party’s expense.(F) at the time of disclosure is in the public domain or thereafter becomes part of the public domain without any act or omission of the party to whom such Confidential Information was disclosed pursuant hereto.SECTION 4. TERMThis Agreement shall become effective as of the Effective Date and shall remain in effect until terminated by either party giving thirty (30) days prior written notice of termination to the other party. Upon any termination of this Agreement for any reason, each party’s obligations hereunder with respect to Confidential Information received prior to such termination shall continue for a period of the three (3) years after the date of such termination.SECTION 5. GENERALA. NO COMMITMENT. Neither party has any obligation to disclose any Confidential Information to the other party. In addition, neither this Agreement, nor the disclosure or receipt of Confidential Information hereunder, shall constitute or imply any promise or intention by either party to enter into the Proposed Transaction or to continue discussions relating hereto.B. NO LICENSE GRANTED. All Confidential Information shall remain the property of the disclosing party, and nothing contained in this Agreement shall be construed as granting or conferring any rights by license or otherwise in any Confidential Information.C. NO REPRESENTATIONS. No party shall be deemed to make any representation, warranty, assurance or guarantee with respect to any Confidential Information disclosed hereunder, including without limitation any representation or warranty of merchantability, fitness for any particular purpose, or non-infringement of intellectual property or other rights of third parties.D. GOVERNING LAW AND VENUE. This Agreement shall for all purposes be governed by and interpreted in accordance with the laws of the State of Arizona as those laws are applied to contracts entered into and to be performed entirely in Arizona by Arizona residents. Nothing herein shall prevent either party from seeking injunctive relief pursuant to Section 5(H) from any federal or state court, regardless of location.E. SEVERABILITY. If any provision of this Agreement is determined to be unenforceable for any reason, the remaining provisions hereof shall be unaffected and remain in full force and effect.F. MODIFICATIONS. Any modification, amendment, supplement, or other change to the Agreement must be in writing and signed by both parties. As used herein, the term “Agreement” shall include any future amendments or supplements hereto.G. WAIVERS. All waivers must be in writing. The failure of either party to insist upon strict performance of any provision of this Agreement, or to exercise any right provided for herein, shall not be deemed to be a waiver for the future of such provision or right, and no waiver of any provision or right shall affect the right of the waiving party to enforce any other provision or right herein.H. EQUITABLE REMEDIES. The parties agree that any breach of this Agreement, including without limitation any actual or threatened disclosure of Confidential Information without the express prior written consent of the disclosing party, may cause irreparable injury to the disclosing party for which no adequate remedy at law exists; therefore, the parties agree that in addition to all other remedies available to the parties, equitable remedies, including without limitation injunctive relief and specific performance, are appropriate remedies to redress any breach or threatened breach of this Agreement by the receiving party, any of its Advisors or Affiliates, or any other persons directly or indirectly acting for or on behalf of or with the receiving party.I. RIGHTS AND REMEDIES. All rights and remedies hereunder shall be cumulative, may be exercised singularly or concurrently, and shall not be deemed exclusive. If any legal action is brought to enforce any obligations hereunder, the prevailing party shall be entitled to receive its attorneys’ fees, court costs and other collection expenses, in addition to any other relief it may receive. The Agreement is not intended to provide any rights or remedies to any person or entity other than the parties and their respective successors and assigns.J. CONSTRUCTION. The headings and subheadings contained herein shall not be considered a part of this Agreement. This Agreement may be executed in several counterparts, all of which shall constitute one agreement. This Agreement shall bind, and inure to the benefit of, each party and its successors and assigns.K. NOTICES. Any notice or communication permitted or required hereunder shall be in writing and shall be delivered in person or by courier, sent by electronic facsimile (fax), or mailed by certified or registered mail, postage prepaid, return receipt requested, and addressed as set forth after the signatures below or to such other address as shall be given in accordance with this Section 5(K). If notice is given in person, by courier or by fax, it shall be effective upon receipt; and if notice is given by mail, it shall be effective three (3) business days after deposit in the mail.L. RELATIONSHIP BETWEEN PARTIES. Nothing contained in this Agreement shall be construed to constitute either party hereto as the partner, employee, agent or other representative of the other party hereto.M. EXPORT CONTROL LAWS. Each party shall comply with all provisions of the export control law of the United States and other relevant countries as such laws currently exist and as they may be amended from time to time, with respect to any export of Confidential Information.N. ENTIRE AGREEMENT. This Agreement is the final, complete and exclusive Agreement between the parties relating to the Confidential Information, and supersedes all prior or contemporaneous proposals, understandings, representations, warranties, promises and other communications relating to such subject matter.IN WITNESS WHEREOF, the parties hereto, by their duly authorized representatives, have executed and delivered this Agreement as of the date first written above.AGREED TO: AGREED TO:Company name Company NameBy: _______________________ By: ____________________Name: Name: Title: Title: Address: Address:

销售谈判技巧－－价格让步 by凤凰小城

销售谈判技巧－－价格让步
2007-05-06 20:23:48
价格永远是让步的焦点，让步的类型有很多种方式，不同的让步方式会产生不同的结果。假如你代表一家医疗器械销售公司向某家大型医院洽谈业务，其中一款设备报价是800元，你可以将价格降到720元成交，因此你谈判的空间是80元。怎样让出这80元是值得探讨的。下面是几种常见的让步方式。1、 80元 0元 0元 0元初级谈判者经常使用此方法，因欠缺实战经验，比较担心因价格导致谈判的破裂，在初期就把所有的空间全部让出去。如果换位思考，这种让步方法显然是极端错误的。首先对方会认为你虚高价格，轻易地让出如此之大的幅度，一定还有很大的让利空间，在价格上继续步步紧逼，这时你已无路可退，即使交易达成，对方也会怀疑你的诚意，从而影响到下一次的合作。其次，此方法违背了让步的原则，你的每一次让步要换取对方相应的回报，你的价格一降到底，将主动权双手奉出，无法获取对方的任何回报。即使是经验老道的谈判者有时也会犯此错误。买方会使用各种方法来试探你的底价，通常会拿竞争者的价格给你施加压力，他们经常对你说：“我们很欣赏贵公司的产品，很希望与您达成交易，但其它公司的报价确实低于你方，如果您保持现价，我们只有选择其它公司合作了。”可能你对这句话并不陌生，下一步你将如何处理？很多人迫于压力会选择降价，但降价一定会促成交易吗？确实有竞品报价吗？价格是否代表产品的全部？遇到这种情况时请先找到以上问题的答案，随后再做出你的决定。2、 5元 15元 25元 35元每个人都不是天生的冒险者，当遇到新鲜事物时总会谨小慎微，不敢轻易地下结论。有时个人的性格会转化成谈判的风格。许多谈判者习惯于先让出一小部分，在观察对方的反应后做出下一个让步行动。比如在初期你先让出5元，并告诉对方这是最后的底限，如此小的幅度对方通常不会同意，要求你再次让步，于是你分两步让出了15元和25元，但仍然被对方无情地拒绝了，为了避免谈判破裂和得到定单，你只能把最后的35元全部让给了对方。在你让出所有的谈判幅度后，你会如愿的拿到定单吗？我认为这桩生意很难成交，道理很简单：在你每一次让步后，对方所得到的越来越多，你在不经意间使对方形成了一种期待心理，即使你让出再多，对方也不会满足。这不仅是谈判的心理也是人类长期形成的思维定势。这种让步方式并不是没有成交的可能，也许对方欠缺谈判经验，在前两次让步后就达成了交易，可以节省下后面60元的让步幅度。在实际操作中确实有这种可能性，但我认为在谈判桌上不能存在任何的侥幸心理，谈判本身是一件非常严谨的事情，要用正确的方法去面对每一次交易，最终提高谈判的成功率。3、 20元 20元 20元 20元从表面上看这是一种四平八稳的让步方式，每一次让步幅度都不大，谈判破裂的风险也较低。实际上，在各种形式的让步中，任何两次相同的让步都是不可取的。对方虽然不知道你究竟能让多少，但却了解每次20元的让步规律，在你最后一次让步后对方还会期待下一个20元。以上三种典型的让步方式都是错误的，原因在于它们都会使买方产生更高的期待。正确的方式是：逐步缩小让步的幅度，让买方认为价格已触及底限，不可能再有任何让步了。40元 20元 15元 5元第一次让步需要比较合理，要充分激起买方的谈判欲望，在谈判中期不要轻易让步，每一次让步幅度都要递减，并且要求买方在其它方面给予回报，最后的让步要表现出异常的艰难，必要时要使用上级领导策略，引导买方顺着你的思路进行谈判，最终取得双赢的交易。

由温州人的生意经想到的EBAY集团作战by凤凰小城

由温州人的生意经想到的EBAY集团作战
2007-05-08 23:31:39
我有不少朋友都是温州的生意人，温州人都是一个家族遍布海外而且大都以做小商品生意为主，比如在欧洲卖日用品，鞋，服装等等。温州人虽然平均学历都不是很高，一个个很小就出来闯荡，但是做生意毫不含糊。他们特团结，民间融资也容易，这里要说的是他们联合用价额战扫荡市场的。我朋友的亲戚在意大利作玻璃制品，比如喝酒的酒杯，花瓶等。大家知道意大利是欧洲玻璃支配的发源地，当地的玻璃用品厂出来的价格也不贵，但是温州人有自己的办法。他们先是成群结队的占据了当地批发市场的位置，出售与当地玻璃厂同样的产品但是价格只是他们的三分之一。于是满市场充斥着中国产的产品，当地玻璃厂看情况不对也从中国进货，成本与温州商人的差不多出售价格也一样。这时温州商人便发挥集团作战的优势，集体从国内进货杀供应商的价，统一配货到意大利，出售价格比意大利商人的成本还低。这下意大利商人跟不下去了，整个崩溃。温州商人采用产品更新换代的机会，重新恢复有利润的价格，赢得了市场。其实我们目前在做EBAY的时候也会遇到这样的情况，同一件商品，有来自美国卖家的竞争，更有来自国内的。好的产品本来就不多，你能想到挣钱的，别人也能想到，资源是有限的。如果我们美国华人EBAYER能够学习温州商人，先用价格扫荡市场，再用产品更新换代的机会来获取利润，不失一种方法。